★★★★★
“Three years in and the system still holds. New location, new product line, a new hire who has never met her — the files just work and everything still looks like us.”
Emery
Charette Cosmetics · Identity & packaging
Brand, website, content, packaging — one person, start to finish.
1:1
Always direct with me
4
Services, one desk
0
Account managers












What you get
Hover a folder
Four things, one person. Nothing gets lost between people, because there aren't any other people.
More than a logo. Colour, type and a look that makes people recognise you in a feed.
A site that does the selling for you, on a phone screen as well as a laptop.
Video, UGC and templates your team can actually keep running without me.
The box people photograph before they open it. That photo is free marketing.

Hey there, I'm Ellie
I'm a designer and brand strategist, and my whole job is making this part feel simple instead of overwhelming. I started The Do Edit to turn the idea in your head into something people stop for, talk about, and come back to.
Small businesses don't need a ten-person agency. They need one person who gets it, answers their messages, and makes the thing look like it costs more than it did.
Kind words
Seven and counting
The one part of a project I can’t design myself — so here it is in their words.
★★★★★
“Three years in and the system still holds. New location, new product line, a new hire who has never met her — the files just work and everything still looks like us.”
Emery
Charette Cosmetics · Identity & packaging
★★★★★
“She asked better questions in one call than the last agency did in three months. I stopped trying to describe what I wanted and just let her show me.”
Jae
Jay Acupuncture & Herb · Website
★★★★★
“Our boxes sit on a shelf next to brands with a hundred times our budget and they do not look out of place. That was the whole brief and she hit it.”
Justin
Charette Skin · Packaging
★★★★★
“She shows up, shoots, edits, and it is in my inbox before I have stopped thinking about it. I stopped scheduling review calls because there was never anything to fix.”
Megha
Geneva Med · Social & content
★★★★★
“We have no storefront, so the packaging is the restaurant. Ellie understood that immediately and designed backwards from the moment someone opens the bag.”
Chris
Boxete · Ghost kitchen branding
★★★★★
“I sent her a mess of references at eleven at night and she came back with one direction instead of five. First designer who has ever told me no and been right.”
Kim
ItsOK Sushi · Identity & menu
★★★★★
“I had explained the 50/50 idea a hundred times and nobody got it. She got it on the first call and put it in the logo.”
James
Eclipse Burger · Brand identity